01 · The problem
Good practice. Invisible online.
Grounded had years of experience and strong word of mouth, but its online presence wasn’t helping people find or choose the practice. The mobile experience was weak, the journey was unclear and local search visibility was almost nonexistent.
02 · The response
Calmer. Clearer. Easier to trust.
I rebuilt the site as a focused, mobile-first experience that made the practice easier to understand, easier to trust and easier to contact. The structure was simplified around the information prospective clients actually need, with clearer calls to action, stronger local search foundations and a calmer visual system that feels professional without feeling clinical.