Built & Found
About Built & Found

Built from a longer road.

I’m Jony (Jonathan) Capecchi, a designer with 15+ years across product, brand and digital.

After Glasgow, Los Angeles, San Francisco and New York, I’m back in Scotland building something smaller, more direct and more useful. Based in Scotland, working with businesses across the UK and internationally, including Glasgow.

Los Angeles, California
LA
Los Angeles Where it started.
San Francisco, California
SF
San Francisco Where it grew.
New York City
NY
New York Where the experience got bigger.
Scotland
SCO
Scotland Back to my roots.
Los Angeles → San Francisco → New York → Scotland 15+ years · Product · Brand · Digital
Why Built & Found

Big experience. Small studio.

I spent years designing products and brands for startups and larger organisations. Built & Found is that experience, applied somewhere more immediate.

Small businesses deserve the same quality of thinking without the agency machinery. So the studio stays deliberately small and I keep the website, message, search visibility and technical details connected.

The useful bits

Experience that actually carries over.

Product

Designing for real people at scale.

Making complicated things clearer, more useful and easier to trust.

Brand

Making businesses feel like themselves.

Identity, typography and visual systems built around recognition and confidence.

Now

Putting the whole thing together.

Websites, local search, SEO and AI discovery working as one system.

Not an agency. Everything an agency does.

Built & Found · Independent studio · Scotland See what I do ↗