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About

The person
behind Built & Found.

I got tired of never feeling the difference my work made to real people. Now I work with businesses small enough that I can watch them grow.

Los Angeles

Los Angeles

Where it
started.

San Francisco

San Francisco

Where it
grew.

New York

New York

Went for the
experience.

Scotland

Scotland

Back to
my roots.

Who I am

I'd rather see you as
a partner than a client.

I'm Jony Capecchi. I spent over 15 years designing digital products across Los Angeles, San Francisco and New York, working with startups, fintech companies and some of the biggest organisations in the world.

I've done work I'm proud of. Real impact. But I never got to see it land with the people it was actually for. The recognition was always corporate. The satisfaction never was.

Built & Found is what I actually wanted to be doing. Taking everything I learned and using it somewhere I can actually feel it. You deal with me directly. No account managers, no juniors, no handoffs.

15+ Years ExperienceDesign & StrategyFintech & StartupsUS & UKAI-Powered
15+Years in digital design
4Cities that shaped the work
1Person from brief to launch
0Account managers or handoffs

My approach

Why I am different.

Six things that set me apart from every other web studio.

AI-powered, not template-driven

I use the latest AI tools to design and build faster, but every site is custom to your business, not a template.

You deal with me directly

No account managers, no juniors, no handoffs. You talk directly to me.

I stay in your corner

Monthly plans mean I am actively working on your online presence every single month after launch.

Priced for small business

Big agency quality without the big agency price tag. Built specifically for businesses priced out of good digital work.

Fast without cutting corners

Most agencies take weeks. I work fast because of how I work. AI tools, tight process, no bureaucracy.

Real results not vanity metrics

I care about enquiries, customers, and revenue, not impressions and clicks.

A recent result

Grounded Counseling,
Chattanooga, TN

A therapy practice running on a 2005 website had never received a web enquiry. I rebuilt their entire digital presence.

"

We have had new client enquiries every day since the new website launched. We are delighted with the service.

— S. Muller  ·  Grounded Counseling, Chattanooga TN

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